Digital Intelligence

Internet-based moving image advertising is conquering the TV, because the hybrid TV’s leading position among the rankings of the classic TV providers is noticeably and increasingly coming under attack. At the opening event of this year’s dmexco Night Talk series in Hamburg on March 23rd, 220 representatives from agencies, advertisers and publishers discussed concrete recommendations for action for the TV landscape that is continually becoming more digitalised. Highlights of the event held in the Unilever Building that was sponsored by smartclip and comScore included a keynote speech by Shirlene Chandrapal, the recently appointed Vice President Connected TV at smartclip. In this capacity she is responsible for the topic of hybrid TV and the related further development of a pan-European uniform solution on the futuristic advertising market for Internet TV that is currently undergoing strong growth. Thanks to their new multiscreen video advertising platform smartclip is already a pioneer on the market of “Connected Devices”, which include PCs, Smartphones, TV appliances, but also game consoles. Shirlene Chandrapal’s interesting prediction: “By the year 2015 over 50 percent of all TV appliances worldwide will be connected to the Internet – i.e. so-called Connected TVs.”

Hybrid TVs & Multiscreens: The digital reality for advertisers

The presenter Thomas Knüwer from Indiskretion Ehrensache hosted the evening expertly and throughout the course of the event he ensured exciting discussions with prominent guest speakers from the entire spectrum of the industry: Uwe Becker, Media Director D.A.CH at Unilever, Silke Engels, Head of Marketing at Nokia, Frederic Komp, CEO at Brainpool, Gero Maskow, Group Head Digital Consulting at Xenion, Thorsten Schütte-Gravelaar, Managing Director at smartclip and Wolf Allisat, International Vice President at comScore. All of the representatives of the advertisers, publishers, media agencies and the specialised media were able to enjoy an interesting and pleasant evening in a relaxed and exclusive atmosphere, where they had the opportunity for successful networking and were able to establish new contacts and exchange existing experiences. The guests of the Night Talk in Hamburg included among others Norbert Facklam, CEO of Quality Channel GmbH, Klaus Ahrens, CEO of pilot 1/0 GmbH & Co. KG, Frank Bachér, CEO Marketing & Sales at InteractiveMedia CCSP GmbH, Karim H. Attia, board member of nugg.ad, Arndt Groth, President Europe Adconion GmbH, Klaus-Peter Schulz, Chairman of the Supervisory Board of Mood and Motion AG, Bernd Rogalewski, Tchibo direct, and Paul Mudter, Managing Director Interactive at IP Deutschland GmbH.

Christian Muche, Director Business Development, Strategy & International dmexco: “Business first is the credo of the dmexco and thus of course also that of the Night Talks. So, in Hamburg we focused on the theme Hybrid TV and Multiscreen, which is of economic and pioneering relevance for the media, advertising and marketing sectors. After all Internet-based moving image advertising is already one of the clear impulses of the digital industry today.”

On May 3rd, 2011 the Night Talk series continues in Frankfurt am Main with the topic “Digital Creativity”. All relevant information is available at www.dmexco.com/Events_NightTalks_FFM where it is also possible to register.