Digital Intelligence

The dmexco 2011 got off to a successful start on an international level with a first-class Satellite event in London. On March 29th, the dmexco presented current marketing themes in the British (media) metropolis. In the stylish atmosphere of the Union Club 30 selected guests took the opportunity to network and push the exchange within the digital industry on an international level. Karim H. Attia, board member of nugg.ad, held a highly appraised lecture on the theme “The future of digital brand communications”. “The dmexco Satellite in London offered a great opportunity to discuss digital brand communication of the future with interested industry representatives from the UK”, commented Karim H. Attia. The dmexco also proved most popular as an international event. The participants of the Satellite event in London included renowned decision-makers from the British digital business, among others Dan Ruch, VP Europe at Tremor Media, Dean Donaldson, Global Director of Media Innovation at MediaMind and Mike Jarvis, International Media Director at Banner Corporation and Member of the IAA World Board.

Frank Schneider, Director Marketing, Sales & Operations: “Every year we increase the international share of the exhibitors and visitors. We have thus already established the dmexco as a coveted meeting place for global digital business. The Satellites help us to reach important companies and decision-makers in the central markets, who contribute to the further growth of the branch and thus also to the Expo – for instance in London we were able to win over Improve Digital, NexTag, TripAdvisor and apprupt as new exhibitors!“

The next dmexco Satellites are scheduled to take place in Vienna (May 12th, 2011), Paris (May 19th, 2011) and Zurich (May 26th, 2011), each will be organised in collaboration with a sponsoring partner.

To register and for further infos on the events please go to www.dmexco.com